Growing Attentiveness Among Customers Over Product Benefits To Drive Global Cannabis Infused Beauty Products Market
Cannabis is among the good antioxidant that can fight epilepsy, pain, inflammation, and anxiety, thwart Alzheimer’s disease, decrease the cancer cells, along with other several helpful applications. Further, cannabis in cosmetics applications provides numerous advantages like anti-acne, anti-aging, skin whitening, anti-inflammation, anti-oxidation, repairs deep basal cells, anti-wrinkle, and it also profoundly cleanse the skin. In addition, serum goods, hydrating creams, sunscreens, oil, and cleansers are few of the cannabis skin treatment products. All of the traits are projected to drive the product demand thereby fueling the growth of the global cannabis-infused beauty products market during the forecast period.
Further, the global cannabis infused beauty products market is also projected to register substantial growth as a result of the growing attentiveness of customers about the health advantages of utilizing these products. It is well-known that chemicals utilized in widespread beauty products are not suitable for each skin type and several individuals experience many side-effects. Conversely, cannabis-infused beauty products are skin-friendly because of the resemblance between natural oil generated by the human skin and cannabis oil. Thus, the cannabis oil turns out to be an effective moisturizer and is ideal to treat dry and dehydrated skin. Also, there are native receptors for cannabis on the human skin that enables the extracts to be completely soaked up by the skin making its use more effective.
Moreover, in this period of technological improvements, a major role is played by e-commerce websites in making such range of products easily accessible. Cannabis-infused beauty products associated with hair care, oral care, and skincare are readily obtainable at present, however, are majorly being retailed online on several e-commerce sites. This, in turn, is expected to propel the growth of the global cannabis-infused beauty products market in the years to come. In addition, market players such as Ulta Beauty, Estee Lauder, and Sephora have acknowledged the prospective of the market for cannabis-infused beauty products and thus, have begun endorsing these products on a number of channels. To cite an example for the same, cannabis-infused beauty products were given away to nominees at the High Beauty in Oscars 2019 to endorse their latest product line. Thereby, these constructive initiatives by the prominent players of the market are further estimated to lure potential consumers to the budding global cannabis infused beauty products market.
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Also, In February 2020, the foremost dedicated CBD store of Cape Town, Goodleaf, introduced a much-awaited cannabis beauty range yoking the power of CBD and hemp. The new line not only uses the moisturizing and anti-inflammatory characteristics of CBD but also the exclusive advantages of a broad array of African botanicals. Products from this latest set are divided into 3 groups: Nourish, Cleanse, and Soothe. As the names propose, products within every group are particularly formulated to either nourish, moisturize, and deep clean the skin or soothe irritation.