The Hexo and Molson Coors CBD beverage joint venture in the United States has ended

As of the end of the year, the Molson Coors Beverage Company and Canadian cannabis producer Hexo Corp.’s U.S. Truss joint venture will no longer be producing or selling CBD drinks in the United States.

Beverage Daily, a news organization covering the beverage industry, has confirmed the continuation of the Molson Coors and Hexo joint venture Canadian Truss.

Molson Coors expressed concern in a blog post on November 22 over the lack of clarity in U.S. marijuana laws.

There is “no near-term pathway to federal legalization,” the beverage manufacturer said, and “certain chain retailers and distributors (have been) reticent to accept CBD beverage brands,” which has complicated distribution and hampered the company’s ability to turn a profit.

In the case of a change in federal cannabis laws, Molson Coors has indicated that it might explore returning to the U.S. cannabis beverage industry.

Hexo’s American branch bought a factory in Fort Collins, Colorado, in 2021 with the intention of making CBD drinks for the U.S. Truss joint venture and possibly other, non-beverage items down the road.

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