Rising Awareness About The Benefits Of CBD Infused Products Boosting The Global CBD Skin Care Market

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The global CBD (cannabidiol) skin care market is projected to expand at a significant rate in the future. The market is mainly fueled by increasing awareness concerning the benefits of CBD mixed personal care products. CBD is a naturally produced compound derived from the cannabis plant. It is one of the hundred cannabinoids exhibited in the hemp plant. Though CBD is obtained in the marijuana plant, it is non-psychoactive and permissible to purchase in its isolated form.

Generally, CBD is studied for its anti-anxiety, relaxing, and pain-relieving characteristics. Nevertheless, new studies have shown that it has therapeutic benefits after the application on the skin. The augmenting adoption of CBD skin care products in the North America region—owing to the substantiation of cannabis cultivation—is projected to further surge the expansion of the CBD skin care market over the estimated period. CBD is considered effective and safe for all the skin types, but it is especially helpful for the people who deal with skin-related inflammatory conditions, sensitivity, acne, and dryness. Due to these potent inflammatory characteristics, CBD aids in the natural healing process of the skin, eczema flare-ups, and reducing the life duration of breakouts. CBD also has potential antioxidant traits that can aid in dealing with aging signs. It also helps in alleviating pain induced due to inflammatory skin conditions.

The curative traits of these ingredients are likely to support the producers to develop products infused with the properties of CBD. For example, some of the luxury brands are aiming to launch CBD infused products, like Murad’s Hemp Serum (Unilever), Kiehl’s Cannabis Serum (L’oreal), and Originals Hemp Mask (Estee Lauder Companies). CBD-based skin care oils segment witnessed a lucrative growth in 2018 and accounted for a major market share.

These product types have been getting popularity from the personal care market; as the products are highly beneficial for skin conditions—such as aging, acne, and wrinkle—due to its anti-inflammatory characteristics. The CBD oil also consists of antioxidant properties, which help in decreasing the visible signs of aging. Serums and masks are expected to witness the highest growth over the upcoming years. This scenario is anticipated to shoot up the demand for facial serums & mask sheets that penetrate deep in the skin and are convenient to use.

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CBD oils are mostly utilized as an active aromatherapy component by sleep specialists. The serenity properties of CBD oil help in improved sleep in patients suffering from OSA (obstructive sleep apnoea). Furthermore, the CBD oil mixed products are mainly used for treating acne and psoriasis owing to its anti-inflammatory characteristics. The incidence of multiple benefits in CBD mixed skin products is projected to boost the revenue surge of the global CBD skin care market. The personal care industry is registering a major shift toward CBD mixed skin care products.

The sale of American-made hemp-based personal care products augmented twice due to the implementation of multiple channel distribution by private wholesalers, labelers, and other importers. The stakeholders are working on a separate product line of CBD mixed personal care products. The product line includes hand care, skin care, and lip moisturizer products. The manufacturers are chiefly marketing their products for health benefits interrelated with CBD in skin care products. The launch of new CBD infused skin care products with effective distribution tactics are likely to fuel the CBD skin care market growth in the future.

The increasing investment in research & development activities and the launch of novel products are likely to drive the development of the global market. Many CBD skin care manufacturers are targeting the launch of new products to surge their market share. For example, in June 2019, CBD Brands Inc. publicized the launch of CaniSun™, which is a product line of premium sunscreen lotions mixed with pure CBD.

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